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The site shop.adapt-it.co.uk states the following, "Are you VAT exempt? Are you entitled to VAT Relief? If you are chronically sick or disabled or represent a charity for disabled people, you may be entitled VAT exemption." I observed that the webpage stated " The items purchased must be products adapted for disabilities and for your personal use." They also stated " Injuries of a temporary nature are excluded from this provision but you do not necessarily need to be registered as disabled to qualify. You may be elegible to claim VAT Exemption. Adapt-IT, Churchill House, Stirling Way, Borehamwood, Herts WD6 2HP." The meta header had visual impairment as the first keyword. This keyword was followed by visual impairment aids, vision impairment, and disabled product which isn't as important as visual impairment. The other words the site used was disability aids. computer for the disabled is also included but could not be seen by web crawlers.